Marketing communications presentation of apple Essay

Marketing communications presentation of apple - Essay Example Organizations that capitalize on customers' active participation in organizational activities can gain competitive advantage through greater sales volume, enhanced operating efficiencies, positive word-of-mouth publicity, reduced marketing expenses, and enhanced customer loyalty (Lovelock & Young, 1979; Reichheld & Sasser, 1990). Channel communications works in a two-way system wherein information transfers to the user and bounces all the way back to the producer (Goldberg & McCalley, 1992). In other words, marketing communications works like a feedback system, which allows company producers to relay information to the customers. In response to the provided information, consumers give certain reactions or behaviors. In this light, the electronic transformation of the services offered by Apple agency will result to better and more efficient and effective customer service system to the clientele. Moreover, the functionality of the online portal for the marketing and advertising needs of the agency will most possibly result to increase customer reach, satisfaction level and return of investment.

Goals for Creating the New City Essay Example | Topics and Well Written Essays - 500 words - 1

Goals for Creating the New City - Essay Example Since it is a new city, it has not yet had universities constructed. Since it is aimed to be a center for academic achievement, it has plans for the construction of institutions of higher learning. Many people have been attracted to the city. This is due to its fame of having a high rate of civic involvement. There is a lively democratic process within the city. This makes it attract people from different parts of California and from other parts of the globe. Residents are not only involved in politics, but issues including crime prevention, disaster readiness, and lack teamwork remain to its main challenges. Nonetheless, the city has remained the attractive place for people from all over the globe. The city is less good as Berkeley. This is because we have several colleges in Berkeley. The Vista Community College and the University of California are built in Berkeley. This makes Berkeley a better place for higher education than in the city (Wilson et al. 23). Nonetheless, the city i s similar to Berkeley; the only difference is the college and the university. However, there is no big difference of Berkeley from the city; education is highly valued in both cities. Democracy and security are considered basic for the residents. People within the cities are committed to the establishment of one economic center with the justified distribution of resources. The two cities are looking forward to working together to build their economy by becoming economic partners. Since the two cities are neighbors, they can be good business partners. Transportation of commodities from one city to the other would be efficient. Since the two cities have greatly invested in security, the establishment of security within the border would be ensured. Both the cities would work together to achieve improved security in their borders and within the cities.  

Social Work Practice with Hispanic Elders

Social Work Practice with Hispanic Elders Dana Adams Gerardo Cantu is a masters level social worker at The Family Center. Gerardos current position with The Family Center, he is Class Facilitator and Case Manager. The Family Center offers individual and family care to elderly clients and their families in a warm and supportive atmosphere. The Family Centers professional team completes a thorough comprehensive assessments to help determine problem areas along with care plans to serve as an ongoing monitoring tool. The Family Center involves and engages the client in the care plan process as it serves as the basis of ongoing communication between the family, client, and Case Manager. Mr. Cantu works with families who are caring for older relatives and has a vital role in a part of a multidisciplinary team that manages the total scope of the needs of elder clients. Mr. Cantu has worked with The Family Center for eleven years, but is new in his role of Case Manager for elderly clients. This population is newly served at The Center and has only been in operation for six months. Mr. Cantu currently manages Twelve cases and completes bi-monthly, in-home visits with clients and their families. During home visits, Mr. Cantu provides informal counseling and social support by listening, understanding, networking, empowering, and encouraging. During his internship for his Master of Social Work degree, Mr. Cantu worked at a local health department where he learned the logistics of working with elderly Hispanic clients and this role in his internship created a road map for his current position with The Family Center. Mr. Cantu is bilingual in English and Spanish, and assisted employed case managers with providing ancillary interpretation services to Hispanic clients. Through community outreach, he learned to enroll clients for medical insurance through the health insurance marketplace, assisted with providing patient assistance for filling out applications for Medicaid, food stamps, WIC, and free medications for low income patients. As a Class Facilitator and Case Manager with The Family Center, Mr. Cantu conducts home visits, assessments, patient intakes, creates patient care plans based on the clients medical, psychological, and social needs. He also leads a monthly support group for caregivers, educating them on physical, emotional and financial strain of caring for their loved ones and teaching them how to balance their responsibilities at home and work. In the present moment, Mr. Cantu states he is pleased with the program and feels The Family Center is serving the needs of families in the local area who need assistance and support with caring for their loved ones. Writer asked Mr. Cantu about the importance of networking within the agency and if he faced any challenges obtaining needed services for his clients. Mr. Cantu explained how networking involves a vast number of agencies working together to enhance well-being and how it takes a variety of agencies to network together to help individuals achieve their goals. Some agencies The Family Center network with for food, medical, financial, day care, and Hispanic services assistance is The United Methodist Church, Area Agency on Aging, Mobile County Health Department, Catholic Social Services, and The Guadalupe Center. The main challenge Mr. Cantu faces is providing adequate transportation services to the clients due to there being a high demand for services in the area. Mr. Cantu assists with transporting clients to scheduled appointments. Applying critical thinking, motivational, and listening skills and empowerment within the context of his professional social work practice and The Family Center, Mr. Cantu understands the value base of the profession and its ethical standards and principles. He states that he always utilizes practice without discrimination and with respect, knowledge, and skills related to clients age, class, color, culture, disability, ethnicity, family structure, gender, marital status, national origin, race religion, sex, and sexual orientation. As stated by Mr. Cantu, he has dedicated his life to helping others and his two prayers are: Use me and Thank you. Mr. Cantu uses communications skills differentially across diverse populations and communities and seeks necessary organizational change if needed. Developing a trusting relationship with my clients enables me to serve as a liaison between them, the community and social service agencies to facilitate access to services and help improve cultural competence and the quality of service delivery (G. Cantu, personal communication, February 1, 2017).   Reflective use of theoretical approaches and knowledge bases underlies his practice with attention to the life course perspective. Evaluating his social work practice and practicing in ways that are culturally and gender appropriate with low income persons and with those who have experienced social and economic injustice is essential in his role at the agency. When asked about his most memorable case, his response was of a client who thought he was her grandson and how she would cook for him during the visit and would not allow him to leave until he finished his plate. He said that he would have to beg her to leave the home sometimes because she would try to make him go to bed and rest. When asked if there were any instances of him having difficulty leaving the home, he explained how one day he had wait until the clients grandson come to the home so that she could see both together to realize that he was not who she thought he was. Mr. Cantu mentioned that it took 2 hours for the grandson to come to the home. Mr. Cantu expressed that he would not have done anything different because his last intention is to upset his clients, but to reassure them. This writer asked Mr. Cantu about culturally sensitive assessments used by the agency used on the elderly Hispanic clients is the Bruininks Motor Ability Test for adults (B-MAT) because the test helps develop an assessment to support service users, families, and clinicians in determining the level of independence with their activities of daily living, support the intervention process and monitor the clients progress (Kesler, Lynn, Sullivan, Thompson, 2011). Family plays an important role when caring for the aging and much attention needs to be given to micro, mezzo and macro systems impacting the client system. Intervention are used within the individual, family, group, organization and community levels. With generalist social work practice, client system assessment is an ongoing social work skill used with all intervention levels and throughout the client intervention process (Hays, 2008). The micro approach focuses on major contributions from the biological, behavioral and social sciences that are essential for understanding the person-in-environment. The mezzo-level practice is concerned with interpersonal relations that are somewhat less intimate than those associated with family life, but more personally meaningful than those that occur among organizational and institutional representative and the macro approach concentrates on development of knowledge and skills for practice in communities, organizations and other social systems. Culturally sensitive social workers should have a standard practice of not making any assumptions when working with a diverse client system. This helps creates a lens that broadens the understanding of the client situation and value is placed on being culturally sensitive as one embraces diversity in the clients who are served by social workers (Hays, 2008).   Completing this course assignment has enlightened this writer about the impact of physical, mental and emotional aspects of aging, and the micro and macro issues of caregiving. Social work involves working with interrelated networks. The ecological theory is an approach to social work practice that addresses transactions between people and their environment (von Bonsdorff, Ilmarinen, 2013). The person and the environment can be understood within their affiliation as they always have great impact on one another. The ecological theory is used for its ability to view the clients whole situation. The ecological theory looks at acculturation, language, and socioeconomic status. The framework, consisting of eight dimensions of treatment interventions (language, persons, metaphors, content, concepts, goals, methods, and context) can serve as a guide for developing culturally sensitive treatments and adapting existing psychosocial treatments to specific ethnic minority groups (von Bonsdorff, Ilmarinen, 2013). The Family Systems Theory focuses on how each member relate to one another. The family is a structure of subsystems and every action/change within the subsystem affects each person. Changes are caused by both normative (predictable life cycle changes) and non-normative (crisis) stresses and the continuity theory states that the aging person try to preserve and maintain internal and external structures by using strategies to maintain continuity to deal with changes that occur during the normal aging process (von Bonsdorff, Ilmarinen, 2013). Aging can be a stressful and challenging situation for someone who is used to being active as they must learn to adjust to the mental, physical, emotional, and financial difficulty that is a part of aging. Social workers can help each individual manage, adjust, and cope with each of these issues. The main goal of a geriatric social worker is to make sure that the needs of the clients are being met.   According to the Administration on Aging, the number of elderly Americans over the age of 60 jumped from 378 million in 1980 to 759 million in 2010 (US Department of Health and Human Services, 2008). Administration on Aging. A Statistical Profile of Older Americans 65.   The National Institute of Aging estimates that 60,000-70,000 professionally trained social workers will be needed by 2020 to work with the older population (Cummings, Galambo, DeCoster, 2003).   The discrepancy between the importance of providing services to Latinos, given their growing numbers, and the preparedness of social workers for serving this population is alarming (Furman, Negi, Iwamoto, Rowan, Shuckraft, Gragg, 2009). Utilizing and implementing multicultural sensitivity is important within the social work profession because this encourages the clinician to focus on significant factors such as ethnicity, race, and spiritual components (Payne, 2014). it is also important to learn about the clients from their perspective, maintain a positive forward-looking outlook, and allow clients to come up with their own potential solutions by looking at the successes they have already experienced (Payne, 2007) rather than focus on what has not worked, or what a practitioner feels are most beneficial. Attaining cultural competence requires social workers to engage in honest and genuine personal self-assessment and introspection coupled with the willingness to challenge and overcome the ingrained stereotypes of Latinos and other minorities that have served to dehumanizing factors and implementing new perspectives that rehumanize minorities (Organista, 2007). Immigration can be a major life stressor and includes i ssues such as health disparities and acculturation (Garcà ­a, 2012). These issues can affect mental health in Hispanics who find that they have limited or no access to the resources of their host culture. Realizing how immigration impacts Hispanics will enhance my service provisions. This writer would be interested in volunteering as a mental health counselor at a free clinic or other organization in the Hispanic community. Since macro practice focuses on achieving long-term change in the economic, political and social environment (Payne, 2014). This writer feels this would be a great avenue for advocacy in the Hispanic community. References: Cummings, S. M., Galambos, C., DeCoster, V. A. (2003). Predictors of MSW employment in gerontological practice. Educational Gerontology, 29(4), 295-312. Furman, R., Negi, N. J., Iwamoto, D. K., Rowan, D., Shuckraft, A., Gragg, J. (2009, April). Retrieved February 10, 2017, from National Center for Biotechnology Information: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2861823/ Garcà ­a, J. (2012). Mental health care for Latino immigrants in the U.S.A. and the quest for global health equities. Psychosocial Intervention 21, (3), 305-318. Hays, P. A. (2008). Addressing cultural complexities in practice: Assessment, diagnosis, and therapy (Vol. 10, pp. 11650-000). Washington, DC: American Psychological Association. Kesler, K. E., Lynn, J. D., Sullivan, J. D., Thompson, J. M. (2011). Bruininks Motor Ability Test for Adults (B-MAT): Exploring Relationships Among Motor Assessments. Brenau University. Organista, K.C. (2007). Solving Latino psycho social and health problems: Theory, practice and populations. Hoboken, NJ. Payne, M. (2014). Modern Social Work Theory. (4th ed.). Chicago: Lyceum US Department of Health and Human Services. (2008). Administration on Aging. A Statistical Profile of Older Americans 65. von Bonsdorff, M. E., Ilmarinen, J. (2013). Continuity theory and retirement.

recommendation essay :: essays research papers fc

Dear NCAA Executive Committee,   Ã‚  Ã‚  Ã‚  Ã‚  My name is David Brown and I am the starting quarterback for the Nittany Lions here a Penn State University. I am writing to you on behalf of my fellow intercollegiate athletes, because I feel as though we are being used. Each year my Penn State teammates and I, as well as other high-profile college teams generate millions of dollars in revenue, yet we do not get paid for our services. Millions of dollars are made every year from food, drinks, tickets, and merchandise sales because of our strenuous work, not to mention the billions of dollars made from selling TV rights to our games to major networks. Intercollegiate sports are a big business in which the players are â€Å"slave laborers.† I am not suggesting that we be given an annual salary, but I feel that we should be given stipend or some financial assistance in addition to scholarship money. For the past few years many have argued that student-athletes should be thankful for their educational opportunities in college, including the cost of tuition, books, room and board (which would be around $17,000 here at Penn State). Many also argue that if we are paid for our performances, other college talents should be paid for their contributions to their schools. However, when one looks at the vast difference in the amounts of money that different groups bring in, it makes sense why we are resentful at the millions of dollars being made off of our sweat and tears. For instance my former teammate Larry Johnson put his heart and soul into playing for the past four years. His jerseys were sold for $50 each all year around, and he never saw a dime of that money. This is just one of the many examples of unfair compensation. Each year we are under enormous pressure to perform well in the classroom and in sports and I feel that if we were given a stipend it would help alleviate some of stress we go through. As college athletes we give up many freedoms. Going to parties, hanging out with friends, or relaxing is just a few of the activities that we are unable to take part in. One of the biggest freedoms we give up is being able to hold a part time job. Although the NCAA recently lifted the rule that stated â€Å"players are not allowed to hold jobs during their playing season,† it is nearly impossible for us to work.

Character analysis of The Scarlett Letter

Character Analysis Essay. The Scarlet Letter â€Å"Grief does not change you, Hazel. It reveals you. † These are the words of John Green in The Fault in Our stars. This also applies somewhat to Arthur Timescale in The Scarlet Letter. Grief does not change him but his reaction to grief changes throughout the book. Reverend Timescale changes In the beginning, middle and end of the book. Rev Timescale Is religiously strict and Is well trusted In the beginning of the book.Timescale is very strict and doesn't Like any funny business In his congregation. This Is evident when Hester Is getting out of Jail and someone In the rood says â€Å"†¦ The Reverend Master Timescale, her godly pastor, takes It very grievously that such a scandal should have come upon his congregation. † (48). He does not support his flock being led Into temptation as he Is considered very righteous and for all everyone knows, he mind as well become the next Pope. He Is also well trusted amongst the people of New England.How much they trust him is best said by governor Bellingham, â€Å"the responsibility of this woman's soul lies greatly with you. It behooves you, therefore, to exhort her to repentance, and to confession, as a proof and consequence thereof. † (62). The people trust him with their souls, which, at that time period was worth more than anything in the world. In the middle of the book, timescale becomes guilty. No matter who you are, there is temptation. Timescale explains why he fell in to temptation and how he feels about Hester. â€Å"†¦ Old as I was, and misshapen as I was -, that the simple bliss which is scattered far and wide, for all mankind to gather up, might yet be This is how strongly timescale felt about Hester yet he continues to beat himself up for it. He explains this to Chlorinating indirectly when he asks, â€Å"you deal not, take it, in medicine for the soul! † (125). The reason he ‘needs medicine for the soul is becaus e of the guilt he feels for what the situation of Hester and pearl and being deceitful towards his people. At the end of the book, Timescale becomes free and reveals to the people who he really is.They say â€Å"His spirit rose, as it were, with a bound, and attained a nearer prospect of the sky, than throughout all the misery which had kept him groveling on the 85). Accepting the idea of running off with Hester and Pearl and not having to hide anymore relieving the stress he's had over the past years. Also, the people now truly know who he Is. â€Å"With a conclusive motion, he tore away his ministerial band from his breast. It was revealed! † (232). When the people see his â€Å"A† they realize whom Hester had sinned with and that the Reverend wasn't Just being modest about whom he Is.Throughout the book, Reverend Timescale changes. Everybody Changes, It's part of life. Sometimes, change Is bad, but, a lot of times change makes us better. For Timescale, even though It took his entire life, It finally set him free. Character analysis of The Scarlet Letter By timorous Character Analysis Essay: The Scarlet Letter throughout the book. Reverend Timescale changes in the beginning, middle and Rev Timescale is religiously strict and is well trusted in the beginning of the book.Timescale is very strict and doesn't like any funny business in his congregation. This is evident when Hester is getting out of Jail and someone in the crowd says â€Å"†¦ The Reverend Master Timescale, her godly pastor, takes it very does not support his flock being led into temptation as he is considered very righteous and for all everyone knows, he mind as well become the next Pope. He is feels about Hester. â€Å"†¦ Old as I was, and misshapen as I was that the simple bliss which is scattered far and wide, for all mankind to gather up, might yet be mine. (69). P for it. He explains this to Chlorinating indirectly when he asks, â€Å"you deal not, I the Accepting the idea of running off with Hester and Pearl and not people now truly know who he is. â€Å"With a conclusive motion, he tore away his they realize whom Hester had sinned with and that the Reverend wasn't Just being modest about whom he is. Throughout the book, Reverend Timescale changes. Everybody Changes, it's part of life. Sometimes, change is bad, but, a lot of times change makes us better. For Timescale, even though it took his entire life, it finally set him free.

Effects of Eating Fast Food Essay

We are constantly looking for ways to make the daily obligations and our daily routine as fast as possible. It is common that people complain that they do not have enough time to prepare food at home; different solutions have emerged to make life easier, such as fast food. It has an affordable price, an attractive presentation, and we can find it everywhere. Also, has adapted to a new lifestyle and has achieved worldwide popularity. But fast food has some negative effects in people’s health causing illnesses such as diabetes, obesity and cardiovascular disease. Over time, the high levels of sugar and simple carbohydrates in fast food can lead to diabetes. Excess of sugar intake, obesity and metabolic syndrome related to insulin resistance, are all significant risk factors for developing diabetes. The number of people living with diabetes worldwide, has more than doubled since 1980, from 153 million then to nearly 350 million in 2011 1. Fast food does not contain the proteins that the body needs to maintain consistent blood sugar levels, so the blood sugar level will drop suddenly soon after eating. Eating too much fast food can make people feel really uncomfortable and in a short time people can become obese. Fast food contains large amounts of fat, and as fat accumulates in people’s body, they will gain weight and could become obese. Weight gain occurs when people consume more calories than what they burn in a day. The most value meals served with fries and soda provide well over 1,000 calories per meal, which is more than the half average of what a person needs 2. So if a person eats fast food 3 times a day, he will be eating 150 percent of calories, which is more than what he needs in a day. A disease associated with obesity is cardiovascular disease, which can also cause people’s death. Higher densities of fast food restaurants are linked to a greater risk of cardiovascular health problems. The high levels of fat and sodium in fast food can contribute to heart disease by raising blood pressure and cholesterol levels, and by contributing to arterial plaque build up 3. Fast food is often also packed with sources of excess added sugar and saturated fats such as mayonnaise, cheese and soda. While this translates into excess calories and weight gain, it can also become and independent risk factor for cardiovascular disease. Elevated triglyceride and cholesterol levels are indicators of cardiovascular disease and are associated with increased risk of heart attack and stroke, which it is why people should be careful. After all, fast food has been a creation for this modern time; facilitating and adjusting to new lifestyles. Fast food is available everywhere, and because of this it is recommended that people know about the ingredients of fast food. This delicious food has components that make people addicted; therefore, they are more frequently consumed. Also, eating this food makes people gain weight, ultimately affecting health. People should limit the consumption of these processed foods and create a new eating habit that includes fresh and home-made food.